Spending a decade working in media relations, promoting, and advertising and marketing companies led this Black businesswoman to launch her personal full-service influencer advertising and marketing and communications agency.
Larvetta Loftin, founding father of The L3 Company, created an area for girls of coloration to share their tales and be celebrated. In line with the Polsky Middle for Entrepreneurship and Innovation, Loftin launched her agency almost 20 years in the past, after feeling restricted and undervalued within the company world.
“I wished to design an area that will be appropriate for the way in which I converse and create, and I wished to carry younger creatives, younger girls to the desk and provides them assist and make them really feel like their voices had been heard,” she stated.
The model advertising and marketing strategist makes use of her agency to serve purchasers from a community- and a female-centric place. “We ship culturally delicate and related content material, and that provides us an edge,” she stated.
Loftin and her workforce boast a protracted shopper checklist of Fortune 500 firms, together with Verizon, Bacardi, Toyota, McDonald’s, and CVS Pharmacy. Her workforce has labored on advertising and marketing and branding campaigns for municipalities, vitality firms, and nonprofits. The agency additionally companions with small companies as they develop a advertising and marketing technique to elevate their very own manufacturers.
The expertise lover has expanded her entrepreneurial endeavors to a weekly podcast sequence referred to as Black Companies Matter. Loftin launched the sequence as an inspirational outlet for minority enterprise homeowners to debate the ups and downs of entrepreneurship. Throughout episodes, Loftin drops main gems on how minority enterprise homeowners can develop their companies. “We thought beginning a podcast was an effective way to be inclusive and discuss to a large viewers,” she stated.
The L3 Company CEO is already making ready for the way forward for her agency and her podcast sequence. Loftin is within the strategy of constructing a brand new idea at The L3 Company: merging podcasting with pop-ups, an extension of her dwell occasions and activations throughout the USA. Potential plans for her podcast embrace turning it right into a docuseries.