Designer Jessica Sofa Is Launching An AI-Generated Style Platform

Designer Jessica Sofa Is Launching An AI-Generated Style Platform


One Black lady’s journey into tech is making an announcement in style.

Jessica Sofa, a dressmaker, will launch her platform “Seems to be” this yr to accomplice with individuals, merchandise, manufacturers, and stylists utilizing synthetic intelligence (A.I.).

Everybody can have the chance to win on Sofa’s platform. Consumers can use A.I. to seek out merchandise that match their style style; manufacturers can have entry to high customers to recruit them as influencers and might retrieve information about how their merchandise carry out. Sofa mentioned, per TheGrio, “I’m constructing a tech platform known as Seems to be the place we’re matching individuals to merchandise utilizing peer-to-peer engagement. I believe it’s tremendous vital as a result of nobody solved the issue in style but.”

In keeping with AfroTech, 4,000 stylists will probably be onboarded, and 1,200 manufacturers have already joined the platform. Seems to be will make means for style stylists to get credit score for his or her affect. Sofa mentioned, per AfroTech, “Black individuals do have interaction in one thing known as conspicuous consumption.” “That signifies that we spend extra on our garments in order that we are able to match right into a sure style or in order that we could be seen a sure means. Whereas many individuals frown upon this, I took that straightforward habits, and I wished to create a platform the place we’re rewarded for it.”

Appropriation and appreciation will not be the identical. Sofa’s platform will permit stylists to monetize “one-to-one.” She shared somewhat about how the platform works, “A person may go to a model and say, ‘Pay attention, I’m driving a hundred-thousand {dollars}’ value of product for you all. What do you wish to do?’”

“Now you have got fairness in your personal affect and that model as a result of each time somebody buys a product based mostly on what you have got on, you’ll receives a commission. Now, to me, this will probably be liberating for individuals of colour. I do need individuals to cease appropriating these kinds and appears at no cost.”

A.I. continues to be a scorching matter, as BLACK ENTERPRISE beforehand reported. Sofa is in on the dialog. She mentioned, per AfroTech, “Tech may change us perpetually. As a result of if I may simply streamline my provide chain, if I may do 3-D design, if I may simply ship it to any person immediately and get it finished, it could make my life simpler.” Keep tuned for extra updates because the launch date for the brand new tech platform attracts close to.


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