A-Z of the Amazon Influencer Program

A-Z of the Amazon Influencer Program


Amazon understands the ability of word-of-mouth promoting. Though they did not invent internet affiliate marketing, (it was patented in 1989 by William J. Tobin, who used it for his on-line firm, PC Flowers & Presents), they had been one of many first to implement it at scale, they usually stay the chief within the area at this time. (Supply

Not too long ago, they’ve taken their word-of-mouth promoting techniques a step additional by introducing a brand new influencer advertising and marketing program referred to as the Amazon Influencer Program.

There was lots of confusion about how the brand new Amazon Influencer Program differs from the present Amazon Associates program, so let’s clarify these variations right here.

Additionally, you will get…

  • A whole A-Z information for earning money with the Amazon influencer program.
  • Solutions to the largest questions that new influencers have. 
  • Fast suggestions that may scale back the obstacles between you and the earnings you need.

Alright, let’s dive into the Amazon Influencer Program vs. the Amazon Affiliate Program and all the things else you want to know. 

What Is the Amazon Influencer Program?

The Amazon Influencer Program permits content material creators with engaged followings on their social media accounts to suggest and promote numerous merchandise on Amazon to their viewers. This system is an extension of the Amazon Associates Program, however in contrast to the Associates Program, which includes sending clients on to merchandise by way of monitoring hyperlinks, the Influencer Program is meant extra for social media influencers. As an alternative of straight linking to particular merchandise from a web site, influencers direct their followers to their personalised Amazon storefronts that embrace product suggestions, video critiques, and livestreams. 

Amazon Influencer vs. Amazon Associates

The influencer can then share the shop hyperlink with their followers by way of social posts and tales throughout their numerous platforms. These influencers can even earn from a brand new medium referred to as “onsite commissions.” Amazon could characteristic product critiques created by their influencers who will then earn commissions (about half the speed of the commissions for the affiliate program) if the client purchases an merchandise after viewing the video.

Amazon Influencer Program vs. Amazon Affiliate Program: The Necessities to Be part of

It’s simpler to get authorized for the Amazon associates program than it’s to get authorized for the influencer program. 

Amazon Associates Program: An energetic web site, weblog, app, or YouTube channel

Amazon Influencer Program: Amazon is sadly imprecise about what they’re on the lookout for in candidates. They are saying they need influencers with a “substantial following on social media.” This following could be from platforms like TikTok, YouTube, SnapChat, Instagram, and Twitter. Customers appear to consider that they requirement is someplace over 1,000 followers on a legit social platform, and the viewers wants to indicate indicators of engagement. A channel with a lot of followers however no engagement is probably not authorized. 

For the reason that Amazon Influencer program is an extension of the associates program, in the event you’re already an Amazon affiliate, you’ll nonetheless have to use to be authorized for it.

How A lot Does the Amazon Influencer Program Pay?

Let’s examine the fee charges and construction of the Amazon Influencer Program vs. Amazon Affiliate Program.

Learn intently, because it seems the web has answered this query incorrectly a number of instances. 

The fee fee would be the identical for site visitors that you ship to your affiliate hyperlinks or to your influencer storefront. Emphasis on site visitors “you” ship. There may be one other sort of site visitors Amazon Influencers have that pays a special fee fee.

In the event you ship somebody on to a product by means of an affiliate hyperlink (proven beneath), or they buy a product after they visited your Amazon Storefront, you can be paid the identical mounted fee fee that varies based mostly on the product. 

Listed below are the present charges. 

Amazon Fixed Commission Rates ----

You possibly can view the hottest mounted fee charges for the Amazon affiliate program right here.

Now, let’s speak concerning the large distinction of the Amazon influencer program: onsite commissions. 

One advantage of the Amazon Influencer Program is a brand new supply of potential affiliate commissions.  Amazon places the movies from choose Amazon influencers on product pages and can pay creators who flip their views into gross sales of the product. 

You’ve got possible seen these in the event you do any procuring on Amazon. Go to a preferred product and scroll all the way down to the part that claims “Movies.”

It appears to be like like this. 

Videos for Onsite Commissions

A few of these movies will likely be from common clients, whereas others will likely be from Amazon influencers who will receives a commission if somebody buys a product instantly after viewing their video

This can be a lovely factor as a result of it brings a brand new stage of natural site visitors potential for affiliate gross sales. 

In case your video evaluate seems on a preferred product, you’ll get tons of free natural publicity and potential commissions. 

We will see who’s an Amazon influencer by on the lookout for the “Earns Commissions” tagline subsequent to their username.

Earns Commissions Image

One other giveaway {that a} evaluate is from an Amazon influencer is a flowery thumbnail graphic. Common reviewers do not create these. 

Right here is the hyperlink to the hottest onsite fee charges, however I’ve added them beneath as nicely. 

Amazon Influencer Onsite Commission Rates

Discover that the fee charges are about 50% decrease than the common Amazon affiliate fee charges. That is cheap, since we’re getting free publicity and views from Amazon.

Keep in mind, influencers nonetheless get the standard fee charges, simply not on the onsite fee gross sales that come from their movies showing on product pages. 

How Do I Get Accepted for Amazon Influencer Onsite Commissions?

For movies to look in a product evaluate space on a web page, the influencer who made them should have at the least 3 video critiques printed already. 

You do NOT have to request approval for onsite commissions; it will likely be carried out routinely when you submit your third video. 

Amazon Onsite Commissions Approval

Listed below are some suggestions for getting authorized. 

#1 Publish 3 movies after which anticipate approval. When you have greater than 3 movies printed, Amazon will evaluate all of them earlier than approving. This will increase the period of time it takes in addition to the possibility that you’re going to get denied due to a violation 

#2 Observe the video guidelines completely. I clarify the foundations for publishing extra later on this article. 

#3 Be sure your movies have high quality audio. Though it is not within the guidelines, poor audio goes to lower your possibilities of approval. Recording your movies with a smartphone ought to produce adequate audio, however be sure you evaluate it for readability and quantity. 

#4 Do not rush it. You’ll have simply 3 probabilities to get authorized for onsite commissions. If you’re denied 3 instances, you’ll have to begin all the things from scratch. 

It took me 2 enterprise days to get authorized. When you’re authorized, you may see a notification in your Amazon influencer web page that appears just like the picture beneath. 

Amazon Influencer Program Approval

Acquired it? Let’s transfer on. 

Amazon Influencer Program vs. Amazon Affiliate Program: The Fundamental Variations

The normal Amazon affiliate program pays for gross sales which are made after somebody clicks on one in every of your Amazon affiliate hyperlinks. The Amazon Influencer Program pays you when folks buy an merchandise out of your personalised Amazon storefront (paid on the identical fee fee because the Amazon affiliate program) OR from a video evaluate you have left on a product (paid at a decrease “onsite” fee fee). 

We will share our storefront extra simply than we are able to share affiliate hyperlinks, so the flexibility to scale our earnings is far increased with the influencer program. The good information is that you are able to do each!

Consider it because the Amazon associates program however with your personal storefront URL (referred to as an Influencer Storefront) that lets you showcase the merchandise you suggest and content material that exhibits why you want them. You even have the additional benefit of getting your content material (presumably) shared on present Amazon pages and getting paid when folks purchase after clicking on them. 

For an instance, you possibly can try my Amazon influencer program profile right here. 

My vainness URL is solely amazon.com/store/entreresource

We’re in a position to customise our storefronts to make them match our model.

Here is what a nicely made influencer storefront appears to be like like.

Good Example of Amazon Influencer Storefront

We will change the profile image, background banner, bio, in addition to add our socials. 

Guests can comply with creators and obtain updates after they publish new content material or go stay.

Tips on how to Create Movies That Convert

In the event you simply whip collectively fast movies with little thought or effort, you are possible going to underachieve in influencer advertising and marketing. 

Once I say, effort, I am not referring to fancy modifying, catchy scripts, or any costly results. 

Effort refers to taking the time to see what folks wish to know concerning the product you are reviewing, so you possibly can reply it and make them really feel as snug with their buy as attainable. 

You would possibly suppose that one of the best ways to make a sale is to indicate folks the cool options of a product, however that is simply a part of it, and albeit, not the largest half!

Reply buyers’ largest questions, and you will get extra gross sales. Interval.

How answering questions leads to sales

Sprinkling within the cool stuff is nice, and it is best to completely do it, however be certain you are answering the questions.

However what are their questions? How do we all know what to incorporate?

For many merchandise, all the things we’d like is already on the Amazon product web page.

Amazon Influencer Video Components

Amazon is an incredible supply for gross sales copy materials.

Right here is the place you may get the data that you simply want about your product. 

#1 The Product Description

The vendor of the product has possible carried out lots of work and analysis into optimizing their itemizing. The options and advantages that they spotlight are place for us to search for inspiration in our video critiques. 

#2 The Buyer Critiques

We will get lots of insights by studying the client critiques for a product. 5 star critiques aren’t all we’re . In truth, detrimental critiques truly have a tendency to incorporate among the most useful data. 

We will take the detrimental factors and tackle them in our evaluate. We can’t lie about them, but when we do not agree with them, we are able to state our expertise.

#3 The Buyer Questions

Amazon has questions and solutions for merchandise towards the underside of the web page. This can be a gold mine for issues we are able to reply in our video critiques. Even higher, we are able to see which questions and critiques had been essentially the most useful. These are those that we should always prioritize. 

#4 The Different Influencer Evaluate Movies

If there are influencer evaluate movies, watch them. This may give us a good suggestion of what others are doing. We do not wish to do the identical factor. We wish to make a video that outsells theirs. 

Then, lastly, your personal expertise with the product. Issues that you simply discovered that will or could not have been lined on the product web page within the description, questions, or different critiques. 

The Video Recording Gear You Want

I can not stress this sufficient, however your smartphone is loads to be an Amazon influencer. The one stuff you would possibly wish to contemplate getting are the next. 

#1 Tripod. Something that may stabilize your telephone. 

#2 Ring mild (non-obligatory). You will get a brilliant small one for below $30. 

#3 Lavalier mic. In the event you’re doing recordings that require you to step distant from the digicam, a small microphone can are available very handly. You will get a pleasant bluetooth one on Amazon for below $100. In the event you’re recording open air loads, you may also contemplate a wind protector. 

06/04/2023 08:21 am GMT

Lasso Brag

For modifying software program, you possibly can preserve that straightforward as nicely and use a easy app like CapCut in your cellular gadget or laptop.

For thumbnails, Canva is the most suitable choice. 

Tips on how to Add Content material to Your Amazon Influencer Storefront

We now have a number of kinds of content material that we are able to add to our Amazon Influencer storefronts. We will make posts with video or images. We will additionally make thought lists and livestream. 

Right here is an instance of a video publish, and right here is an instance of an thought record.

Create Content Amazon Influencer

I’ve created a fast step-by-step tutorial for the tech facet to importing your video critiques. You possibly can click on by means of it beneath. 

Subsequent, I made one for making a fundamental thought publish.

How Do You Promote Your Amazon Storefront?

Onsite commissions are nice, nevertheless it’s necessary to know what we are able to and can’t do with our Amazon storefront.

The principles for promotion are the identical because the Amazon affiliate packages.

We nonetheless can not share our hyperlinks by way of direct strategies like e mail or textual content message. 

We will, nevertheless, publish our hyperlinks to our social platforms so long as they’re publicly seen. 

Amazon created a solutions web page for selling your storefront hyperlinks, however here’s a fast abstract. 

Where to Promote the Amazon influencer Promotion


  • Add your influencer web page hyperlink in your bio and reference it in product-specific posts.
  • Direct followers to your hyperlink for procuring featured merchandise.
  • Make the most of Instagram Tales to have interaction followers and showcase your character.
  • Use the Tales
    spotlight characteristic to pin tales to your profile.


  • Place your influencer web page hyperlink within the “About” part.
  • Use Fb Tales to have interaction and showcase character.
  • Arrange the “Store Now” button to hyperlink to your influencer web page.
  • Embody product-related posts along with your vainness URL.


  • Add your influencer web page hyperlink within the “About” part.
  • Embody hyperlinks in video descriptions, mentioning your URL and that includes a banner advert.
  • Share particular product hyperlinks talked about in your movies.


  • Place your influencer web page hyperlink in your Twitter bio.
  • Tweet about your web page, together with the vainness URL or direct followers to the bio hyperlink.

Web site & Weblog:

  • Think about your viewers when creating content material.
  • Repeatedly replace with new content material, linking to particular merchandise and your vainness URL.


  • Use Snapchat Tales to tease your Amazon store and have favourite merchandise.


  • Point out your Amazon store in your podcast or different audio content material to tell listeners.

It is necessary to ensure that your storefront vainness URL is simple to recollect and sort. 

What You Have to Learn about Amazon Influencer LiveStreams

Livestreams could or is probably not one thing that you simply wish to do in your Amazon influencer journey. It appears to me that essentially the most profitable influencers are going stay fairly a bit. 

Go to amazon.com/stay to see what different influencers are doing with their stay exhibits for inspiration. 

Amazon Live Example

There are a number of advantages to doing livestreams.

Amazon categorizes influencers into three tiers for livestreams (learn extra concerning the livestream tiers right here).

The Amazon Influencer Program Livestreams has three tiers: Rising Star, Insider, and A-Record.

#1 Rising Star:

  • Stream utilizing Amazon Stay Creator app.
  • Share hyperlinks, earn commissions, and have followers obtain notifications when going stay.
  • Livestreams seem on Amazon Stay web site and Influencer Storefront.

#2 Insider:

  • Contains all Rising Star advantages.
  • Livestreams seem on product element pages and high of Amazon Stay web site.
  • Insider Evaluate Pointers: authentic content material, product dialogue, and show; 75% of merchandise bodily readily available; private information; high-quality video and audio; shopping-focused content material; viewer interplay; partaking content material; distinctive thumbnails; longer streams; and compliance with Group Coverage.

#3 A-Record:

  • Contains all Rising Star and Insider advantages.
  • Particular entry to occasions, precedence help, and livestreams eligible for Amazon.com homepage.
  • A-Record Evaluate Pointers: authentic content material, product dialogue and show, 100% of merchandise bodily readily available, private information, nice video manufacturing high quality, partaking and entertaining content material, constant voice and model, constant schedule, at the least one-hour streams, gross sales efficiency, progress of common concurrent viewers, product choice, use of Amazon Stay options, excessive chat fee, excessive follower depend and progress, advertising and marketing streams, and compliance with Group Coverage.

You might want to apply for tier will increase, and in the event you’re not authorized, you possibly can reapply after 30 days with.

All statuses could be revoked for violation of insurance policies at any time. 

To run a livestream, you are able to do it straight out of your laptop so long as you’ve a mic and webcam, however there’s additionally an Amazon Stay app that enables creators to create their livestreams from their smartphones. 

Different Questions

Listed below are another fundamental questions concerning the Amazon influencer program. 

How Many Merchandise Ought to I Be Reviewing?

There are two faculties of thought on reviewing objects. 

Technique #1 Go Broad and Evaluate a TON of Merchandise. On paper, extra critiques ought to imply extra publicity, which implies extra gross sales. However does it truly play out that manner? It relies upon who you ask. Many creators go this route. 

Technique #2 Area of interest Down, Evaluate Fewer Merchandise however of Increased High quality. This usually includes niching down and turn out to be an knowledgeable on one particular subject. If you have already got an viewers, you possible have already got a distinct segment that you may goal. 

Your present followers will purchase from you extra in the event you evaluate the merchandise that you recognize curiosity them.

What Are the Guidelines for Movies with the Amazon Influencer Program?

Here is a quick abstract of Amazon’s guidelines for movies in your influencer storefront

  • Don’t hyperlink to exterior websites, however you possibly can promote your social media channels.
  • Guarantee merchandise are precisely tagged, related to the video content material, and are proven within the evaluate.
  • Don’t request unsupported actions within the Amazon video participant, like leaving feedback.
  • Keep away from together with costs, promotions, reductions, or time-sensitive data in movies.
  • Don’t ask for constructive buyer critiques.
  • Disclose any non-Amazon merchandise which are reviewed and gifted by a model.
  • Get written consent earlier than utilizing Amazon’s mental property.
  • Hold personal data out of movies.
  • Don’t publish defamatory or derogatory product critiques.
  • Guarantee movies are freed from extreme grammar points and misspellings.
  • Content material should not be directed at kids or comprise inappropriate materials.
  • Don’t make false medical claims or recommendation, and keep away from any outlandish claims that might be dangerous, resembling guaranteeing weight reduction with out following a wholesome and balanced weight-reduction plan. For example, shedding greater than 2lbs per week with a weight reduction product.
  • Keep away from references to extreme or irresponsible ingesting or disparagement of abstinence.
  • Don’t infringe on mental property or proprietary rights.

Amazon gives an influencer training hub that covers learn how to succeed with this system in a bit extra element. It is price trying out. 

How Can I Get Accepted for the Amazon Influencer Program if I do not Have Many Followers?

The reply is that you simply simply have to exit and get these followers and earn some engagement!

You possibly can attempt to purchase them, however I by no means counsel grey hat techniques like that. Additionally, if the followers aren’t partaking along with your content material (bought followers do not) you’ll nonetheless possible be disapproved. 

Keep in mind, the best strategy to earn money with any associates program is to have your personal following, so it is best to do that anyway. . 

One tip I will provide you with although is to begin with TikTok to shortly get your first 1,000 subscribers.

It’s by far the best channel to develop on. You possibly can create a ton of content material in a short time, and TikTok would not penalize new creators after they’re beginning out like YouTube and Instagram do.  

Early on, there have been customers who reported getting authorized whereas having far beneath the 1,000 subscriber mark. You possibly can attempt to apply at any time, and apply as many instances as you need, however your finest guess is to get these 1,000 subscribers in a white hat manner. 

How Does Amazon Determine who Will get a Fee for Onsite Commissions?

Amazon’s affiliate program and the Amazon influencer program work on a final click on foundation. Because of this the one who despatched the final click on or had the final video view earlier than the merchandise is bought will get 100% of the credit score. 

This can be a bummer for the reason that purchaser could have seen 5 different evaluate movies earlier than making a purchase order, however at scale, this balances out. The very best movies will nonetheless take advantage of gross sales. 

If I Go away a Common Product Evaluate, Can I Obtain Onsite Commissions?

There is a distinction between leaving a fundamental buyer evaluate and doing an Amazon influencer video or photograph publish. 

In the event you depart common critiques on Amazon objects, you’ll not earn commissions on them. You’ll solely earn commissions from the movies you create that you simply publish to your Amazon influencer’s storefront. 

Do I Have to Be Accepted for the Amazon Associates Program and the Amazon Influencer Program?

In the event you’ve been authorized for the Amazon associates program, you aren’t routinely authorized for the influencer program. You will have to use manually. 

In the event you’ve been authorized for the Amazon Influencer program, you might be routinely enrolled within the Amazon affiliate program, so you don’t want to enroll in each. 

Do My Movies Have to Be Distinctive and Printed Solely to Amazon?

Nope! You should utilize movies that you’ve got already created for different platforms like TikTok or YouTube in your Amazon Influencer storefront. You can even take the movies you have made for Amazon’s influencer program and add them to your different socials. 

Amazon Influencers video cross post

Simply take into account, you possibly can’t use the copyrighted sounds from different platforms. In case your TikTok video has the Workplace background music enjoying, you will want a model of it that does not have that. Video solely, no music or copyrighted media. 

How Do I Log In to My Amazon Influencer Storefront?

You possibly can entry your Amazon influencer storefront in a few methods. First, yow will discover it inside your Amazon associates dashboard. 

Amazon Influencer log in

As a reminder, that space is discovered at https://affiliate-program.amazon.com/.

One other strategy to log-in to your storefront is to simply open your storefront URL as soon as you have logged into your related Amazon.com account. 

Amazon Influencer Log In Example

How Do I View My Amazon Influencer Earnings?

Your Amazon influencer earnings will seem within the Amazon affiliate program dashboard.

From the Amazon affiliate’s dashboard, click on on “Experiences” and select both “Consolidated Abstract” or “Earnings Report.”

See your Amazon influencer program earnings

You can even get to this identical Earnings Report space by clicking “Reporting” when viewing your personal Amazon storefront. 

See Amazon Influencer Reporting

Fortunately, Amazon makes use of two IDs, so we are able to see our earnings from the hyperlinks we generate and site visitors we drive to Amazon vs the content material that Amazon options onsite.

You do not want to do something along with your Onsite Retailer ID; it’s only for monitoring and reporting. 

Do I Want a Giant Following to Make Actual Cash as an Amazon Influencer?

No, nevertheless it helps.

In influencer advertising and marketing, there is definitely a robust correlation between following measurement and earnings. Having a big following will make it easier to drive extra direct gross sales by means of your storefront (that are paid out on the increased fee charges), however because of Amazon’s onsite commissions, you possibly can nonetheless make some huge cash with out having an enormous following.

Additionally, in the event you’re in a position to tier up your livestream standing, you possibly can attain Amazon’s buyer base and drive gross sales that manner. 

Many individuals ship little to no site visitors of their very own however nonetheless earn a considerable sum of money because of onsite commissions from their video critiques. 

Do Amazon Influencers Get Free Merchandise?

There may be nothing concerning the Amazon influencer program that expressly means that influencers will obtain free merchandise for offering evaluates. 

The Amazon influencer program is NOT the identical because the Amazon vine program. The Vine program includes Amazon hand deciding on high reviewers to obtain free objects from Amazon sellers for evaluate. 

Nevertheless, Amazon nonetheless has stringent evaluate insurance policies, and creators can not present free items in trade for a constructive evaluate. The Amazon influencer program nonetheless must abide by the foundations. 

Amazon influencers would possibly obtain merchandise from manufacturers, however they can’t include any stipulation that they should depart a constructive evaluate (or a evaluate in any respect).

Since Amazon influencer movies are usually not allowed to be disparaging, it  would counsel that it’s in opposition to the phrases of service for product creators to tempt influencers to evaluate their merchandise on their storefronts as a result of that means that the evaluate have to be constructive. Because it can’t be detrimental, this can be a clear battle and sure violates the phrases and situations. 


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