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Final week, pal of mine despatched me a hyperlink to a music video on YouTube. We share the same style in music and frequently share our finds backwards and forwards.
The video he despatched me was completely different although than regular.
It was known as “Hello Ren” by Ren and it was one of the fascinating music movies I’ve seen in years.
Now, this is not a music weblog. It is a enterprise weblog. So why am I even sharing this?
Nicely, the video exemplifies some highly effective ideas that content material creators ought to find out about and implement
You may not love the model of the music as a lot as I do, and that is completely nice. That is not the aim of this put up.
So, I like to recommend you watch the video beneath after which learn my takeaways.
Set off Warning
This video consists of discuss of self-harm and suicide and consists of grownup language. Though the general message is constructive, do not watch if you happen to discover the sort of content material distressing. You possibly can nonetheless learn my takeaways beneath the video and they are going to be relevant.
Alright, let’s break it down.
Lesson #1 Combining Present Kinds to Create One thing Unique
Have you ever heard the saying, “all the pieces is a remix?” With billions of individuals creating issues for hundreds of years, it will probably seem to be being authentic is unattainable. Every little thing has already been completed.
This video exhibits that we are able to create authentic content material by combining current types collectively.
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Telling a narrative via rapping, singing and spoken phrase poetry whereas taking part in a Spanish guitar and bringing high quality performing expertise. |
By combining these completely different, pre-existing components, Ren made one thing fully distinctive.
Lesson #2 Brutal Transparency and Vulnerability
Nobody is ideal. Most individuals are bored with seeing a world the place everybody pretends all the pieces is peaches and cream.
Ren is brutally sincere together with his insecurities and self-doubts.
It makes him wildly likable and his honesty is endearing.
Lesson #3 Fearless Publishing
This video may have been the cringiest factor of all time. Nonetheless, Ren not solely went for it, however he went all in.
Whereas most individuals are afraid to even say one thing so simple as “I desire Pepsi over Coke, really,” out of worry of pushback, Ren put his video out to the world when it had no assure of being as extensively accepted because it has been.
Lesson #4 The Tipping Level Masterpiece
Rising an viewers is a grind. Most individuals hand over earlier than they’ve their tipping level second, however Ren confirmed the facility of 1 viral video altering his life almost in a single day.
As regular, his “in a single day success” was a results of years of labor and publishing in obscurity earlier than that.
What do you consider the video? Let me know within the feedback!
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